Having recently passed the Google Adwords Fundamentals Exam I thought I'd share a few things for anyone else studying to sit. It's a tricky one and certainly not to be underestimated!
Preparation
1. Read everything in the Learning Centre - Google highlights the correct topics for each exam, but actually, the Fundamentals exam throws in questions from the Search, Display and Reporting exam syllabuses too!
2. Watch all the videos, e-learnings, etc. - These break things down much easier and are a good way to absorb the information. Trying to read everything from the screen is mind-numbing at times and often impossible to comprehend.
3. Spend as long as you can exploring your Adwords accounts, testing all the different settings, reports, tabs and getting to know the interface as well as you can. Several questions are no more than 'Where can you find this function in the Adwords interface?' so its worth knowing your way about.
4. Understand the logistics of setting up and sharing accounts and especially MCC. There are a lot of questions on what levels of access you should give clients, administrators, etc.
5. Make notes or memorise the requirements for display and video ads. There are plenty of technical questions in there like 'What is the maximum length of a video ad?' and so on.
Sitting the Exam
1. Find a quiet room with no distractions and turn off your phone. I neglected to do this and the noise and disruption drove me crazy while I was trying to concentrate.
2. Make sure to mark the questions you're not sure of so you can review them at the end.
3. Be careful to read the questions correctly. Some of them are awkwardly phrased and need re-reading twice before they make sense.
4. Often, there seems to be more than one correct answer. In this case you should choose the best of these.
5. 120 questions in 120 minutes gives you plenty of time, so think out each question carefully and don't rush.
One last thing....Good luck!
Preparation
1. Read everything in the Learning Centre - Google highlights the correct topics for each exam, but actually, the Fundamentals exam throws in questions from the Search, Display and Reporting exam syllabuses too!
2. Watch all the videos, e-learnings, etc. - These break things down much easier and are a good way to absorb the information. Trying to read everything from the screen is mind-numbing at times and often impossible to comprehend.
3. Spend as long as you can exploring your Adwords accounts, testing all the different settings, reports, tabs and getting to know the interface as well as you can. Several questions are no more than 'Where can you find this function in the Adwords interface?' so its worth knowing your way about.
4. Understand the logistics of setting up and sharing accounts and especially MCC. There are a lot of questions on what levels of access you should give clients, administrators, etc.
5. Make notes or memorise the requirements for display and video ads. There are plenty of technical questions in there like 'What is the maximum length of a video ad?' and so on.
Sitting the Exam
1. Find a quiet room with no distractions and turn off your phone. I neglected to do this and the noise and disruption drove me crazy while I was trying to concentrate.
2. Make sure to mark the questions you're not sure of so you can review them at the end.
3. Be careful to read the questions correctly. Some of them are awkwardly phrased and need re-reading twice before they make sense.
4. Often, there seems to be more than one correct answer. In this case you should choose the best of these.
5. 120 questions in 120 minutes gives you plenty of time, so think out each question carefully and don't rush.
One last thing....Good luck!
No comments:
Post a Comment