Top tips for ranking highly in Google Maps (at least in the UK!):
- Proximity to location - The closer your registered business address is in distance to the centre of a town or city, the more relevant Google will find your listing to a location search
- Categories selected - Being listed in a relevant or closely related category to a keyword can make an impact. Keeping the number of categories selected concise should also improve the likelihood of being listed for relevant searches.
- Local telephone numbers - This may be coincidental, but I've noticed local telephone numbers such as 01865 (Oxford) appear to outrank listings which use 0845 style of numbers.
- Having a full profile/reviews - Listings which use images, descriptions and contain reviews generally appear to rank well in Google Maps. A high number of positive reviews is also likely to have an influence.
- Location information on website - Ensuring your website address details correspond with the companies Google Maps listing.
- Strong SEO - This doesn't appear to be of high importance at the moment, but as the Google Maps algorithm develops we may see the relevancy and quality of a website's content and link popularity becoming a major factor.
- Complete your profile 100%. There is a completion bar on your stats page that lets you know when you have fully completed your profile. This includes filling in EVERYTHING. That includes your opening times, how you take payment, adding at least 3 photos and adding something in the additional facilities box at the bottom too. This will significantly affect your ranking, so make sure you do it.
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